How's Your Author Business Doing So Far This Year?

I’ve mentioned before that I plan quarterly.

I usually check in quarterly too, at least with myself, and spend time making note of how far I’ve come in the last 3 months, where I need to pivot, and where I want to go next.

Now that fall is upon us and kids are back to school, it’s the perfect time to ask yourself how your author business is doing so far and pivoting as necessary.


Goals change, and that’s okay.

Back in January, I shared a post containing my 2018 goals (and how to plan by quarter).

Today, I’d like to let you know how my author business is coming along so far and what’s next for me.

And of course, share what’s changed. :)

The plan was to do this in July, but… #momlife.

Here’s my 2018 progress so far and how I’m pivoting, by quarter and overall.

By the way, I’d love to hear from you as well! Don’t forget to comment below.

Business Revenue

2018 Revenue Goal: $24,000

I’m just under $9,000 for the year so far, but I have another book to come out (plus plans to level up my book earnings).

I only published my first book of 2018 in April, so it almost feels like 2018 just got started for me. But already, it’s almost over!

Screen Shot 2018-09-18 at 4.13.59 PM.png

The bad thing? The more you make, the easier it is to spend money and blow it on ads with zero or low ROI and other such things. It’s important to be smart with the money you make! No point in going from making $1K to making $10K only to blo $9K.

So yeah, lesson learned. I’ve spent money experimenting with FB ads, but I’ve set them aside (again) for now.

And I’m hoping to hire a trusted PA (who knows what she’s doing) to do my AMS ads. Lately, I’m finding it hard to gain traction with AMS ads, and of course, the reporting is the worst.

I also invested money in conferences (ticket, flight, accommodations, meals), which (in my opinion) is worth it.

A huge part of my spending has been investing in the two launches I’ve done, but I’m doing way better about keeping spending reigned in.

For book 1, #TheRealCinderella, my priority was reaching as many readers as possible, but with the next book, my ad spend was way lower, and I only made about $500 less.

Publishing Schedule

My goal is to publish 3-4 new books this year, and I’m on track to hit that! I’ve published two books and will be publishing one more.

I’m also trying to transition to publishing every 3 months to every 2. That would be amazing.


I absolutely love spending time working on this blog and my YouTube channel.

But I’ve learned that I need to put my fiction first.

WriterMom was the first thing to go when I decided to level up my author business. I gave up weekly YouTube videos and blog posts and only kept Monday Must-Reads and the Saturday morning newsletter so I could focus the majority of my precious time on writing fiction.

These days I’m not even spending a ton of time on marketing.

This is going to remain the same the rest of the year and for the foreseeable future.

I’m bringing back WriterMom videos/blog posts but every two weeks. The goal is to work on getting ahead of schedule and do WriterMom stuff on the weekends, but I’m still working on that.

And I won’t be editing videos. I’ll just go live on YouTube and hope I don’t mess up too much. :)

First Quarter Goals

Bold means completed.

Main Goals

  • Publish book 1 of new series

  • Finish updating WriterMom blog/autoresponder/social media queue and grow WriterMom

Smaller Goals

  • Post weekly YouTube video and share

  • Create WM editorial calendar for Q1

  • Get self-care habits back on track (sleep, working out, water, morning routine)

  • Tidy Kon-Mari style (clothes, books, papers)

  • Draft/dictate collab book

  • 2017 Taxes

What can I say? I’m guilty of trying to do too much.

First Quarter Reflection

It was a very interesting first quarter. I’ve pretty much scrapped WM new stuff (except the newsletter and MM) to go all in on my fiction.

I was spreading myself too thin and trying to do too much when I don’t want that jam-packed lifestyle.

I didn’t publish in March as planned due to a flaky cover designer and deciding to bring on an editor, but I’m almost there!

Figured out a better process and more committed/productive than ever with Google calendar.

What didn’t work:

  • Trying to grow WriterMom AND my fiction

  • Doing too much

  • Editing books I didn’t like

  • Not sleeping enough/taking care of myself

What worked:

  • Google calendar to schedule tasks daily

  • Dropping off toddler with a sitter for a few hours some days

  • Focusing on doing 2-5 things/day

  • Staying off social media

  • Taking weekends off

Second Quarter Goals

Main Goal

  • Publish and launch #TheRealCinderella LIKE A BOSS (deadline: April 26, aim for April 24)

Smaller Goals

  • Finish reworking and drafting collab book by May

  • Write book 2 and prep for launch in July (ended up being August)

Second Quarter Reflection

The collab book did not happen. Hoped to catch up on it, but only got about 23K before the project got stuck/stalled. We both got super busy over the summer.

So instead I focused on the #TRC launch. It was my most successful launch to date, although I got behind on book 2.

Not on track for July, especially after everything that happened in June (no kitchen, house hunting, buying a house). I lost so much momentum on edits.

But my most important goal (the launch) did happen in addition to family time (weekend trip).

What worked:

  • Being up by 6am, working until 9am before the kids woke up

  • Planning my day and week

  • Using mywriteclub to regain momentum on edits

  • Word count chart in Scrivener

  • Launch spreadsheet with deadlines

  • Got up to 3K/day (new threshold for me)

What didn’t work:

  • Trying to write during such a big launch

  • Getting stalled on edits

So where am I going next? I’m already working on my third quarter goals (technically ends at the end of this month). I’ll let you know how it all goes at the end of the year.

I’m also still editing for clients here and there.

But the important thing? I intend to end 2018 on a high note.

How about you? How is 2018 going for you so far? Do you have any questions for me?

Resources mentioned above:

- how to plan quarterly (and 2018 overall goals):

- mywriteclub:

- all my Write to Market videos:

- Saturday morning newsletter (insider tips and updates on my author business):